James is one of the founding Partners and Strategist at Fronteer, a creative strategy firm based in Amsterdam. He has a background in Anthropology, Business and Brand Development. Within the 'strategist' team, he leads the Brand Development practice and enjoy projects with strong 'brand' components. Outside the office James enjoys surfing, his moped and family time. Besides his work at Fronteer, James is strongly involved in a project to transform the denim industry, called the House of Denim.